1. Animal rewards for good behaviour will learn more rapidly and retain what it far more effectively, then am animal punished for bad behaviour. Same with human.
2. As much as we thirst for approval we dread condemnation.
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Psychology For Dummies
Mystery / ThrillerPsychology is formally study of mental processes, behaviour and experience in different context. Do keep in mind while reading is that the psychological facts are nothing but researches. The facts are universally applicable few may be an exception...