Quaking in his boots? You might think so after being impeached by the House of Representatives. But no, Donald Trump is not taking this impeachment business lying down. With one meme—a meme!—Donald Trump has strategically and craftily reframed the entire impeachment from being a personal attack on him to being a larger political attack on voters. Now, I am not going to get into the politics of this, the right or wrong of this, or the left or right of this. But I know a great piece of communication when I see one and this meme is worth some analysis.
Here it is. Trump posted it to Twitter at 10:49 p.m. soon after the impeachment vote. Be sure to click through so you can see the whole image (bottom is cut off).
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