Shinee is known for their fashion style, created by designer Ha Sang Baek (하상백), which features high-top sneakers, skinny jeans and colorful sweaters. Their style has created a fashion trend amongst students which the media dubbed the "SHINee Trend". With the release of 2009, Year of Us Shinee's style became more mature, though still contained Shinee's unique image. Furthermore instead of working with famous artists and photographers, SM Entertainment's Visual and Art Directing department usually works with up-and-coming talents with new ideas for Shinee's concepts.
