On January 29, 2014 S.M. Entertainment announced that Shinee will be holding their 3rd Korean solo concert in March named Shinee World III, later more shows were added - in South America. On February 24 the mayor of Gangnam District, Shin Yeon-hee, announced that Shinee have been appointed honorary ambassadors of Gangnam District, Seoul. On April 2, Shinee released a live concert album from their second solo concert. This album consists of two CDs with total 29 tracks.
On May 19, Universal Music Japan revealed that Shinee would release "Lucky Star", their tenth Japanese single, on June 25 as their first release under EMI Records.[108] On May 29, Universal Music Japan revealed that Shinee will be embarking on their third Japan tour from September till December 2014. Starting from September 28, the idol group will start off their tour at Chiba, with 30 scheduled performances around the country, they will conclude their tour on December 14 at Kobe, but will have additional performances to the third tour on March 14/15, 2015 in Tokyo Dome.
On June 29, 2014 Shinee's tenth Japanese single Lucky Star was released by Universal Music Japan sublabel EMI Records Japan. The music video teaser for the single was released through Universal Music Japan's YouTube channel on May 19, 2014 and the short version of the music video was released on May 30, 2014. On August 12, Universal Music Japan announced that Shinee would release their third Japanese album, titled I'm Your Boy, on September 24, preceded by the singles "Boys Meet U", "3 2 1" and "Lucky Star". The teaser for the PV of "Downtown Baby," the title track of the said album, was released on September 5.
