10 Things You Should Know About Google Analytics

There are various steps in the customer journey, where the customer makes decision about engaging, dis-engage or take further step to interact with the processes designed for the customer to arrive at a decision.

That decision most of the times pertains to buying/purchase of product/service to the customer. Depending upon the effectiveness of the process, the customer chooses to buy the offering or reject the offering provided by the company. The digital marketing certification can certainly help you in going through the analytics part.

Marketers very well know the importance of customer journey and the necessity to track the decision-making process. Here comes the role of 'Analytics for digital marketing.' The company's digital marketer will be concerned about the customer's online journey and decision-making process.

So, digging further ahead, here are 10 things you should know about google analytics –

#10 Maximize relevance of your data

The data you want from Google Analytics will be provided as you want and Google will provide you sufficient amount of data to play with. It is your job as an analyst to make the relevant meaning out of that data.

The best marketer will go all out to put the best metrics which are actually required by the company to measure the progress of the company. Any other amount will only lead more to collection of garbage.

#9 Keep in Mind the Overall Picture of Analytics

Advance Segments is the place for you. Google Analytics provides extensive details on the customer segments and it segments your customers based on their characteristics. The Advance Segments is on the top left of the screen with a selection box. There are lots of characteristics of visitors that are collected by default by Google Analytics, from details about their browsers and screen sizes to the sites that they come from and the types of pages they view.

#8 Set Up Your Account Properly

Google Analytics allows you to have up to 100 Google Analytics accounts under one Google account. You can have up to 50 website properties under one Google Analytics account. You can have up to 25 views under one website property.

#7 Tracking Code is Important

In the Google Analytics account, you will have to navigate to click to the Get Tracking ID button. This way you will get your Google Tracking ID. The tracking ID code you get, you would have to paste it to every page you want to track.

#6 Set up Goals

There are multiple types of goals which are very essential for the success of your business. You can setup the benchmark as you wish. Every interaction you track on your website can be broken down into one of 4 Google Analytics goal types:

Destination Duration Pages/Visit Events

#5 Setting up of Site Search

Site search will allow you to track down any site search made on your website therefore, giving your more insights about what the customers are looking for on your website. Site search will provide you valuable data from your customers.

#4 View Google Analytics Data

The google analytics data has been provided to you very meticulously. Every time you log in into google analytics account, you will be provided with the audience view report, through which you can know more about the consumer behaviour and their characteristics.

#3 Various Types of the Reports

In Google Analytics, you have different report sections. Under Audience reports you have Active Users, Cohort Analysis, Demographics, Interests etc. Under acquisition, you have All Traffic, AdWords, Search Engine Optimisation, Social, Campaigns. Under Behaviour section, you have Site Content, Site Speed, Site Search, Events, AdSense.

#2 Conversions Are Important

If you setup Goals in your account, you will be able to see how many conversions your website has received. (Goals > Overview) and what URLs they happened upon (Goals > Goal URLs). You can also see the path that visitors took to complete the conversion (Goals > Reverse Goal Path).

Speaking of goals and conversions, most of the tables within Google Analytics standard reports will tie specific data to your conversions. For example, you can see the number of conversions made by visitors from California in the Audience > Geo > Location report.

#1 You Can Share Your Google Analytics Data

You don't have to give your Google account information over to someone who needs access to your Google Analytics data. You just need to go to your Admin menu and under the Account, Property (website) or View you want someone to see, click the User Management menu.

From there, you can add the email address of anyone you would like to view your Google Analytics data and choose the permissions you would like them to have.