How about leveraging a where customers create the content for you and they rant about your products or services online?
Yes, you read it right!
Perceived as the most authentic and trustworthy form of , User-Generated Content is the favorite of marketers for so many reasons.
Why? Keep scrolling to find out.
What is User-Generated Content?
Whether it is images, videos, blogs, testimonials or any other form of online content created by unpaid users, it falls under the category of User-Generated Content or UGC. Consumers create the content and then disseminate that content across social media and a variety of other channels.
Some of the benefits that are associated with UGC are as follows;
Build customer trust and loyaltyStrengthen brand-customer relationshipsImprove SEO valueBoost social reach and social followersIncrease salesAmplify brand authenticity
With time, user-generated content campaigns are becoming a trend as a staple part of content marketing strategy.
One of the mind blowing examples of highly successful UGC campaigns is the #ShareaCoke campaign by Coca-Cola which was launched in 2011.
With the objective of allowing people to share the customized coke bottles with names, personalized messages, etc., the campaign got the attention of the customers all across the globe.
Why User-Generated Content is Effective
As brands both large and small leverage the power of , it has proven to be quite effective in helping achieve targeted goals for revenue, growth, brand awareness and beyond.
There are a few factors that make UGC effective for brands. Let's dig in to some of these factors.
● UGC Showcases Authenticity
As customers want to hear about the products or services from users who have already tried and tested them, user-generated content seems to be a symbol of authenticity.
Customers tend to trust a low-quality video created by one of their peers more than they do a sponsored multi-dollar endorsement designed to drive them to take a desired action.
● UGC Impacts Buying Decisions
Who is more trustworthy, brand, or a fellow customer, when it comes to buying a product or service?
Of course, you'll trust the fellow buyer as they are likely going to be more honest with what they have to say about a brand considering they aren't being paid to promote it.
According to research, over 85% of customers say that visual UGC influences their buying decisions than branded content. In short, customers are more likely to trust user-generated content.
● UGC Builds Social Proof
UGC serves the objective of highlighting the quality of your products and services and offers proof from sources outside of your business that the products or services you sell are high quality. This means the more authentic user-generated content is out there about the more potential customers will show interest in you.
● UGC Cultivates Healthy Brand-Customer Relationship
As an effective marketing tool, UGC helps brands to build healthy relationships with their target customers.
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User-Generated Content
ContoWhether it is images, videos, blogs, testimonials or any other form of online content created by unpaid users, it falls under the category of User-Generated Content or UGC. Consumers create the content and then disseminate that content across social...
