As more and more cars are becoming connected, generating enormous amounts of connected car data and its monetization is rapidly becoming a critical part of automobile and transportation systems creating new value pools. Ericsson estimates the total...
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As more and more cars are becoming connected, generating enormous amounts of connected car data and its monetization is rapidly becoming a critical part of automobile and transportation systems creating new value pools. estimates the total number of connected cars in operation will rise to more than 500 million by 2025, projecting USD 219.21 billion by 2025.
It has become crucial for auto OEMs to collect, store, and analyze this data to generate actionable and valuable insights to secure the world of opportunities presented by this tech revolution.
Today, automotive players require a robust and comprehensive platform to enable an ecosystem of connected vehicles and emerging services to adapt to the new age customer demands and digital revenue streams.
Targeted Advertising
In-vehicle marketing revolutionizes driver's and passengers' lifestyles, with location and contextual-based targeted advertisement campaigns on their in-vehicle touchscreens. Enabling unique customer engagement opportunities with offers based on drivers' preferences, past behavior, time of day, vehicle location, current route, and more. Such as Deliver low-fuel alerts, offer directions to your nearby fuel and convenience stores, and allow customers to pay from their dash.
Connected Car Insurance
The connected car ecosystem is disrupting the $1-trillion insurance sector, which has remained stagnant for decades. With data-driven insights into driver behavior, vehicle health, and breakdown events; Insurers now can offer tailored insurance packages and additional VAS like On-road assistance, on-demand services, emergency services, optimized to driver's usage or behavior. Enabling unique usage-based insurance plans like Pay-as-you-drive (PAYD) and Pay-how-you-drive (PYHD).
Predictive Maintenance of Mission-Critical Fleet
Today, business organizations with high-value assets, like fleet management companies, turn to predictive maintenance to help control the ever-increasing costs of maintaining their equipment. Predictive maintenance tools fetch data and monitor the condition and performance of in-service equipment, such as a fleet of vehicles, to reduce the possibility of failures. By using the data by numerous sensors installed on trucks and other fleet vehicles, the fleet managers can easily foresee the imminent failures.
At Airlinq, we believe that tomorrow's will present tremendous monetization opportunities for automakers while building numerous new avenues for customer engagement from transforming the vehicle (or driver) data into relevant, actionable information.
Airlinq's connected car platform fast tracks the connected car journey for Automotive OEMs; enabling them to offer infotainment, safety, and utility services inside the vehicle to enhance the customer experience. Connected car API orchestration enables seamless onboarding of third-party service providers and a rich digital ecosystem of connected services, creating new digital revenues streams across the value chain. To know more on a connected car platform,
do visit : www.airlinq.com/connected-car-platform/
