SweetSyn's Guide to Etsy

When I officially started my Etsy in 2018, I had no idea what I was doing. I've constantly had people asking me what tips I had for getting started. Unfortunately, I told them you needed a following to make sales. Boy was I wrong. SEO is the key. Buckle up, I'm going to learn you a few things. (I'm Texan don't judge me for that sentence.)

"Search Engine Optimization", which is the reason when you search for something on Etsy, you see a bunch of bland titles. Being Creative with titles will only hurt you. You need to have targeted, keyword-based titles and tags, to make sure you end up at the top of the food chain.

Listing Titles

The best way to do this is to start typing in what you're selling into the Etsy search bar. Any related autocomplete phrases that are related to the pop-up list, is what should be in your title. (Keyword 1 - Keyword 2 - Keyword 3 - Keyword 4) and so forth. For example, I simply clicked on the search bar and it gave me a list of the current most popular searches. One of them was marble earrings, and the first listing had the best selling badge. Their title was "Handmade Polymer Clay Marble Triangle Earrings | Minimalist Geometric Earrings | Hypoallergenic Surgical Steel Stud | Multiple Size". The second listing, from another shop, was "Marble Stud Earrings, Marble Jewelry, Round Stud Earrings, Wedding Stud Earrings, Marble Studs, Statement Studs, Minimalist Studs".

I know how tempting it is to come up with a clever name for your listing, but Etsy doesn't like that. Putting a long title full of keywords makes it more likely for someone to see your listing without searching through 240 pages. Yes, there were exactly 240 pages of marble earrings. The last one, way at the end was simply titled "Rosé Marble Earrings". I don't know about you, but I have no idea how to put that little mark over the 'e' when typing on a computer.

The second part of this is being more specific than just 'marble earrings'. If someone is looking for something more specific than marble earrings they're going to search more of what they want. This is how you separate yourself from everyone else on those 240 pages. The two listings I found were round studs and the other was geometric triangles. Maybe I hate circles, and I specifically want triangles, so I search "marble triangle earrings". That's in the title of the first listing, I'm going to find that listing.

DO NOT PUT YOUR SKU'S IN YOUR TITLES! You will lose sales because of this. Your title is very important, no one is going to be searching "866798Q"

Additionally, Etsy will not show more than one or two items per seller on any given page of search results. That way smaller shops have a bit more of a chance. Make sure you're targeting different keywords per listing, or you'll be competing with yourself.

After a few months, go into your listing analytics to see which keywords are getting that listing more views. You may find that your main keyword, or the first few words in your title, isn't working as well as another one. If something is working better, make it the first part of the title, and you should even more views.

Adding titles in other languages will not help your listing. Etsy automatically translates for other languages.

I've seen a few people say that Etsy has changed and that they don't like 'title stuffing'. However, that's not the case in what I've seen. The entire first two pages of marble earrings were nothing but long 'stuffed' titles.

This is a comment from an admin of one of the Etsy Facebook groups I'm in, he is a social media marketer:

"YES title stuffing is bad and you should not do it, because Etsy & Google do not count that as quality SEO.

However, we must first understand exactly what "Title Stuffing or Keyword Stuffing" really is.

Keyword stuffing is when someone fills a webpage (in this case an Etsy title) with the same keywords they want to rank for, over and over again in hopes that the more times they use the keywords the more relevant Etsy and Google will see their page or listing."