New normal vs. the old way of doing things The remote and hybrid sales process is very different from the traditional sales process that we have used for decades. As all of us have figured out by now, through endless online presentations and attending endless virtual meetings, you can't just take the practices that worked in person and use them as-is in a virtual setting. We need to figure out ways of overcoming the hurdles of distance and screen sharing to build personal relationships. Everyone seems to call everything collaboration these days. After the pandemic and never-ending lockdowns, we have all been forced to adapt and survive. Everything is a form of collaboration! Phone calls, emails, text messages, Slack messages, and everything in between can be considered collaboration. How many meetings do you remember from last month? If you are like me, everything is a gray blur, and you rarely remember anything that was said or done in a remote meeting.