I typically stay within 1,000 to 2,000 words or maybe a little over 2,000. I read most of the Wattpad stories on my phone and sometimes chapters that are longer can be overwhelming- but I also have adhd components to my bipolar and I’m dyslexic. So those don’t help.
Most people say to go with preference or what fits the story/ chapter you are on. I think that’s also a really good way to approach it!