if it's any help: 1) compare study programs. if it's the same major, they might still have contrasting decisions. 2) if you want, check internship opportunities. 3) professors! not exactly a seller or dealbreaker but it helps lowkey. 4) check what the campus & people are like. compare what it is to what you want. 5) speak to staff or alumni. though they may be biased it can also help.
tbh choosing where i was gonna go was a bit tough but i ended up exactly where i needed to be & i hope it's the same case for you <3 wishing you all the best!!!!