How BTS is changing K-pop for the better
At a glance, South Korean boy band BTS looks just like all the others out there: Candy-colored hair, glowing skin, layers of eyeliner. Its members have mastered the art of the devilish grin. They dance in perfect rhythm, never breaking a sweat.
What they're actually doing is revolutionizing what K-pop stands for—and they're starting to win awards for it.
K-pop bands have been in the international spotlight long enough to earn scorn from outside the fandom. They're trained monkeys, they're recruited too young, they're locked in abusive contracts.
BTS is young. Eldest member Jin is only 23. Members are also well-trained, which is clear from the level of expertise they show in their finely choreographed videos. But their true mark of difference is that they seem to be truly happy making music, a quality that shines bright through every performance, fan meet, and social media post. They are the symbol of what can be right within the K-pop industry—and other bands should follow.
They are only one part of this evolution, though they are at its heart.
They are represented by small label Big Hit Entertainment, which only has one other band under its wing. Compared to well-known companies like YG Entertainment (Big Bang, PSY) and SM Entertainment (Girls Generation, Shinee, Exo) that are known for mass-producing stables of perfectly groomed idols, Big Hit has chosen to focus its energy on making only a few bands very good. In the process, the label is turning the tide against K-pop's sullied reputation of treating its stars unfairly.
The beginnings of the 'Bulletproof Boy Scouts'
BTS made its official debut in June 2013, ascending to fame at three times the rate that major fellow musicians did in their own time. Most bands take a while to warm up, but BTS was running out of the gate thanks to the leadership of a deeply motivated rapper.
Kim Nam Joon, known as Rap Monster, was recruited as BTS's first member back in 2010