TikTok didn’t just change music discovery, it flattened it. Songs don’t get listened to anymore, they get sampled by the algorithm. One catchy beat drop goes viral, and the rest of the track might as well not exist. Artists aren’t building albums, they’re making 15bsecond moments that can survive the fyp. If it doesn’t slap instantly, we skip. Zero patience.
The fyp feeds you the same five sounds until your brain thinks that’s what music is. Mid tracks blow up if they fit a dance, edit, or meme, while actual long form songs get buried. We’re not discovering music, we’re looping trends. And as in WE, I'm not talking about ME. This is consumption over appreciation.
We scroll all day, hear stuff in edits, but barely stream the full song. Then a track goes mega viral, you hear it 500 times in a week, and suddenly it’s cringe. We don’t even get nostalgia anymore, trends move too fast to get emotional.
And yeah, the worst part? Artists feel forced to chase the sound of the week instead of making something personal. Smaller creators tweak their style to fit whatever’s viral, and that's it. The pressure to go viral is exhausting.
People love to say there are “no more gatekeepers” because anyone can blow up overnight without labels or radio, but the new gatekeeper is the algorithm, and it’s way more ruthless. Tiktok didn’t just mess with music discovery, it cooked our attention spans too. We trained ourselves to need dopamine in 15 seconds or we’re out. That’s on the app, but it’s also on us.
And if you swear tiktok ruined music but your spotify wrapped (nobody asked, I don't even use spotify) is 90% viral sounds..congrats, you’re part of the system you’re mad at. An NPC. Now music has to earn your attention in 15 seconds or it dies. That’s not evolution, that’s speedrunning burnout for both listeners and artists.