Whether you are managing a chain of hotels or a small independent hotel in the country side, you need to have a hotel website that drives direct bookings. A hotel website is a crucial part of the online marketing strategy of your business and when designing it, you need to consider every component carefully. Here are three exceptional website features that can increase the booking rates of your hotel.
Video tours of and around hotel and promo videos
Video tours of your hotel property are a great way of drawing attention to the property or the local tourist area. You can take potential guests on a virtual trip inside and around your hotel or show them the most interesting tourist locations in your city or country. Video tours of your hotel can increase your booking rates because they share more information compared to what images or written content could offer.
Video tours and promo videos are more persuasive and memorable. This makes them more likely to turn potential leads into actual sale after viewing it. Furthermore, people will remember whatever you showed them for many months to come. Video tours of your hotel tend to have a personal appeal and this helps to build trust with the people who view them.
Hoteliers can also use promo videos because they are excellent for branding and ensuring that you and the contents of your videos appear "real", as though the viewers were actually there. Video tours and promo videos can help promote your hotel for months or even years to come based on how you use them. Furthermore, you can also get other benefits like efficiency, cost savings, SEO benefits, and much more.
Simplistic Navigation
One of the most important aspect for conversions is navigation. Although you may not see it, the direct traffic that you get on the landing page is not the only visitor traffic that you should focus on. When your hotel website has a simple navigation, it is likely that it will be easier for visitors to peruse throughout the website to lead back to the call to actions and landing page.
You should determine whether or not you should use navigation links on the landing pages. Some hotel websites experience and increase of 3 to 6% or 100% boost in booking rates when they remove their navigation menu on the landing page. You can guarantee simplistic navigation and boost booking rates by:
• Utilizing inbound links in articles to boost traffic to landing pages
• Adding popular links to sidebar or the in-line anchor CTAs that direct traffic to important pages
• Creating custom menu that is distinctive and consists of easy to understand navigation terms
• Directing leads to your CTAs through directional text and arrows.
Trust Symbols and Verified Payment Systems
Rapport building is a principle that has been used in sales and is proven to boost online and offline sales. Building trust is one of the best ways of increasing your booking rates. This can be achieved by displaying verifications images and tags of your hotel's payment systems. This may seem like a minor detail, but it can significant impact in building trust with your leads.
People will feel secure making bookings with your hotel when you add trust symbols like Symantec SSLs or VeriSign. Hoteliers need to add trust symbols on their checkout or booking pages if they want to build trust with their potential guests and boost their booking rates.
Every hotelier wishes to drive direct bookings on their hotel website at some point in time. If your hotel has a functional website, chances are that you are doing everything possible to get new bookings from it. If you want to boost booking rates, you need to add verified payment systems and trust symbols, carry out consistent branding, and have a simplistic navigation of your website. These three website features will immensely boost your booking rates and help your hotel thrive.
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