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In the present time, international travel has become fully-fledged. Any person can travel any part of the world. So, hoteliers get a lot of opportunities. If you want to attract international guests towards your hotel, then you should present your hotel at a global platform. You can easily dominate in this market by implementing best marketing strategies, boost SEO efforts and be active on social media. Here are few ways that will help you drive international guests for your hotel: -
Boost Your Language Capabilities
If you want to have a large number of bookings, then you should optimize your website with multi-language. Keep in the mind that most of the world doesn't have English as mother tongue and if you are targeting to the audience who are proficient in English, then you are missing a lot.
Employ Multi-lingual Staff
In the hotel, employing multi-lingual staff is an added benefit. This way, your guests will feel more comfortable while communicating with them. They will give a great language support. With their help, you can also improve customer interactions.
Be Active on Social Media
Social media is one of the best platforms to attract international guests. Using Facebook insights and Twitter analytics, you can come to know where your audience resides. Later on, you can use this information to set up targeted ads. Also, publish engaging posts to keep your international guests engaged.
Optimize Your Hotel Website
By optimizing your hotel website, you can attract a large number of international guests. With Google Analytics, you will come to know where your audience comes from. In Google Analytics report, just check out 'Overview' to see the top countries from where the traffic is coming and what languages are spoken by the visitors. Take a look at 'Geo Locations' to make the right decision.
Collaborate with International Websites
If we talk about travel blogs and websites, they can reach far and wide. You can give lucrative offers to bloggers and convince them to write a review about your property and location so that you can get great exposure.
Keep Your Website Well-Maintained
However, the overall functionality and aesthetic of your hotel is essential. But it looks old and having low speed, it may affect your traffic. International visitors always expect optimal experience online.
So, these are some valuable tips on how to attract international guests for your hotel!
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