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4 Mistakes that Every Hotel Marketer Should Avoid on Facebook

Facebook is one of the most popular platforms to make an online presence for B2C businesses. When it comes to the hotel industry, it offers a host of benefits to all the guests. But most hotel marketers use this platform in the wrong way. They not only miss out on their bookings, but they will also damage their online reputation. Let's check out what most common pitfalls and mistakes they commit and how to fix them: -

#Mistake 1

Adding Too Many Hashtags

Most hoteliers add too many or less relevant hashtags in their posts. If we talk about hashtags, they are most commonly used to assist customers to find any topic quickly using a specific keyword or key phrase.

Solution: - Include unique 5-10 hashtags in your post. Follow top-rated hotels' pages to know how they make their hashtags.

#Mistake 2

Not Including An APP or Link

Guests always look for any link or an APP to book a hotel room directly. So, if you don't include any link for booking, you may lose your prospective guests.

Solution: - Give your fans direct & clear access to take action.

#Mistake 3

Publishing Wrong Sized Images

If you don't add the right-sized images on your posts, then you can't keep your guests engaged for longer. So, your images on Facebook timeline will be in the right size.

Solution: - To avoid slow load times or pixelation, the size of your image should be 1200 x 360 pixels and the minimum size should be 600 x 315 pixels.

#Mistake 4

Posting Irrelevant Content

There are numerous hotels that publish promotional/irrelevant content. Instead, your content strategy should be to assist a specific audience.

Solution: - Create an effective strategy for your Facebook page. Make a list of the ideas that you can post on your page such as run giveaways, Q & A sessions, event promotion, highlight local destinations, etc.

Need professional help to handle your social media accounts? Just approach Websrefresh now! They are a leading digital marketing company in Phoenix that specializes in numerous areas, for instance, social media optimization, website designing, search engine optimization, brand positioning, web maintenance services, and so on. In this hotel industry, they have been serving hotels for the last 15 years. They have a professional team to serve the clients better. To discuss your specific requirements, contact them today!