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BLACKPINK member Rosé's latest pictorial for the 2022 S/S collection of streetwear brand 'O!Oi' had netizens talking.
'O!Oi' is a streetwear brand based in Seoul launched back in 2011. It has a unisex line '5252 BY O!Oi' and a women's clothing line 'O!Oi COLLECTION', which has Rosé as their model. After the brand revealed their 2022 S/S collection with the BLACKPINK member, her pictorials soon gained attention online.
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Netizens are saying Rosé makes the streetwear brand look luxurious and the brand has succeeded in revamping its brand image. Some of the comments include:
"Rose made Homeplus look luxurious and now this uwu"
"Okay, that jacket is giving tho. I want it."
"Rose I love you. Rose is a luxury brand herself at this point."
"Idk if 'O!Oi' is trying to change its brand identity but it certainly has changed its image to more high-end and trendy."
"Whenever I hear 'O!Oi', only their giant logo hoodies used to come to my mind. But that new Rose collection gives a totally different vibe."
"Rose makes anything she wears look good and high-quality."
