Pelumi, Is a Sub-division of the Brand PM Africa, where we bring out the Afro centric upheld Heritage and Culture through Music, Lifestyle, Sports and Urban Culture.
EXCLUSIVE INTERVIEW: NIGERIAN FAST-RISING STAR EWA
Ewa is officially no stranger to the big leagues, THE MAN OF GOD talent star, who has a profession in music and theatre, was catapulted into the big recognition when Doncrufixto Entertainment, a Uk-based record label announced his signing and immediately went ahead to release an E.P titled #LLSW.
But almost a decade ago now, when he shared music covers of big Artistes songs and didn't have, a producer, neither a manager, big names in the industry to share his content, trusting his sound in his face, it didn't always look like a dream come true.
Born in Ibadan, Niigeria in the 90s into the Adefioye's family, Ewa remembers joyous times as a young boy, living in his family home, growing up to loving the sounds of many Nigerian top stars and idolising Davido; but also a time of difficulty, where it was not seeming like it at all.
He quickly came to understand that sometimes life operates in extremes - a very valuable lesson and something that's shapped him into who he is today, not just a person, but also an artist. There's an empathy and appreciation for people's stories that comes with having to learn the hand truths of the world around you so early in life. But in Ewa's eyes, he's all the better for those experiences.
With the world now paying attention, the Doncrufixto Entertainment, already groomed talent is determined to make his mark in the music industry, whether that's through taking a brand new character's story and making his own, or creating opportunities for other creatives to step into the spotlight and shine. What matters most to this visionary is to remain true to himself and his art, always keeping people happy.
ENJOY OUR EXCLUSIVE INTERVIEW WITH THE AFRO-POP STAR!
Oops! This image does not follow our content guidelines. To continue publishing, please remove it or upload a different image.
HOW HAS THE JOURNEY OF MUSIC, SINCE YOU BECAME PART OF THE DONCRUFIXTO ENTERTAINMENT FAMILY TILL DATE?
For the past one year now that I've been signed, it has been a good one, like it's different from the way it was, there's still a lot to be done, a whole lot things to cover up, there's alot of improvement, personally as an artist, I'm basically working on my sound, I want to focus on understanding my audience more, understanding my own self more, putting out the best of music. I've been working on some sort of rebrand, total rebrand, like THE EWA BRAND, like sometimes it's not just bout dishing anything, it's about dishing out rightly, knowing how to go about it. That has been taking my time of late.
TUNDE EDNUT POSTED YOUR VIDEO... LET'S TALK ABOUT IT. HOW DID IT HAPPEN?
Tunde Ednut posted my video last year. It was a really good one for me, I mean, it shows that like you don't know there are like a number of people watching, looking out for you, like checking out to see if this person is doing this, if this person is doing that, like so it was a big one for me, because Tunde Ednut had posted me back then in 2016, 6 years now, he posting me again last year was something that actually brought smiles to my face, because it tells there's much improvement.
