movie casting call, he has a well-cut head of distinguished gray hair and a strong jaw balanced on a celluloid shirt collar. Is the gaze level? The handshake firm? Are the palms cool and dry? You bet.
His patients—the suckers and the gulls and the true believers—are weak with sickness, desperate, pale. They come from everywhere, and pay cash for the treatments. They pay and pay. Baker promises life, he promises vigor. No surgery. No radiation. Just Formula 5 and the power of positive thinking.
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Norman Baker was imprisoned in 1940, he amassed $10 million selling false hope to people with cancer.