College Essays

Guerilla Marketing: A Chance for Smaller Entrepreneurs A Proposal

22 April 22, 2015

Guerilla Marketing: A Chance for Smaller Entrepreneurs

A Proposal

Abstract

            As an aspiring entrepreneur I find that many of the larger known companies had been using guerilla marketing before and after having been known. The term guerilla marketing had been invented by Jay Conrad Levinson in 1984, but the tactics had been used for much longer than that. To most people the tactics for guerilla marketing seems inconvenient, aggressive or even expensive. The people who risked doing the marketing realized the risks were meant to be taken because it had helped get their business to become better known. Even though the pricing of doing guerrilla marketing tactics may scare many away using it would bring in more beneficial profits from it than not and could help make a business larger. The point in guerrilla marketing is to attract customers to a business or product. With more people coming and using the product or business the more people to use the product or come to the business. Guerrilla marketing can be anywhere to small coupons and sales to massive billboards and commercials. In the end using Guerrilla marketing can bring in and help a business succeed. That is why smaller entrepreneurs should start to look at using these tactics instead of being scared away from them and be able to bring their business or product up and become known.

Outline

I.                   Guerrilla Marketing Basics

a.       Guerrilla Marketing

i.                     It gives details on specific types of guerrilla marketing subcategories.

ii.                  It gives details on how to accomplish each type of guerrilla marketing subcategories.

b.      "Taking It To The Streets: Steps To An Effective — And Ethical — Guerilla Marketing Campaign."

i.                    It shows steps and ways to efficiently do a guerilla complain safely and ethically

II.                Guerilla marketing can attract more customers to a business because

a.       "Go Guerrilla! Speaking, Coupons and Contests"

i.                    Doing things like giveaways and coupons can bring customers in.

ii.                  Satisfied customers will talk about the business and more people will know more about word of mouth.

b.      "18 Of The Most Memorable Guerrilla Marketing Campaigns"

i.                    It gives great examples about how good guerilla marketing can be memorable.

c.       "Online Marketing for Reaching Today's Teens"

i.                    Teenagers are more than likely to see online advertising and become attracted to a product or business because of it.

ii.                  If a teenager likes the product or business it can go around to others faster, and this helped attract more teens to the library itself.

d.      Ronald W. Morrison Sr. Personal Interview

i.                    He had the last full service gas station in the surrounding counties and it attracted people

ii.                  He got personal with people and earned trust and this helped get more customers.

III.             Guerilla marketing can make a small business bigger