ARTIFICIAL INTELLIGENCE

The researchers Part 11

In this chapter,

Scientists will seek to understand the dark side of AI

The researchers were also surprised at how quickly the AI could solve problems. For common tasks that take a human hours, AI took only seconds. This led the researchers to believe that AI had the potential to completely change the way we think and work.

However, they also began to see that AI had its own ways of seeing things. Sometimes, its decisions seemed to run counter to human ethics or common sense. Researchers began to understand that AI was not just an improved version of human intelligence: it had its own logic and way of understanding things.

Advertising was also impacted by AI, which allowed for more accurate targeting of ads. AI is making news worldwide However, this use has been criticized because of the massive collection of personal data from users, raising questions about privacy and data protection.

 Additionally, there are concerns that this data can be used to discriminate against certain groups or perpetuate harmful stereotypes. For example, if an AI algorithm is programmed to target ads to young, wealthy, white males, then other groups may not receive the same opportunities or access to products and services.

To address these concerns, regulations such as the EU's General Data Protection Regulation (GDPR) have been introduced to protect user privacy and data protection. Companies are now required to obtain explicit consent from users for collecting their data and must provide them with the option to opt-out at any time.

Overall, AI has revolutionized the advertising industry but its use must be balanced with considerations for privacy and data protection. As AI continues to evolve, so too will the need for robust regulations and ethical guidelines to ensure that it is used in a responsible and transparent manner.