PR1/ Practical Research 1

HISTORY OF SAMPLING

HISTORY OF SAMPLING

The beginning of sampling could be traced back to the
early political activities of the Americans, in 1920 when
Literary Digest did a pioneering survey about the American
citizens' favorite among the 1920 presidential candidates.
This was the very first survey that served as the impetus
for the discovery by academic researchers of other
sampling strategies that they categorized into two classes
probability sampling and non-probability sampling.
(Babbie 2013)

Brown (2006) summarizes the advantages of sampling in the
following points

a. Makes the research of any type and size manageable;

b. Significantly saves the cost of the research;

c. Results in more accurate research findings;

d. Provides an opportunity to process the information in a more efficient way;

e. Accelerates the speed of primary data collection (Dudovskiy, 2016)