Chapter 9: Soda Pop

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Burbank California, 72 hours after translocation

"Alright, let's push forward and tackle this challenge head-on," Kevin Feige exclaimed, trying to shake off the weariness that plagued him on this unfathomable planet. The never-ending 97.5 hour days were undoubtedly taking a toll, leaving him disoriented and unsure of the true time. The scorching suns of Xarazanth had finally descended some time ago, but their prolonged presence in the sky had thrown his sleep schedule into disarray. Now, wide awake under the inky blackness, he marveled at the distant glow of Xarazanth's haunting moons.

Leaning against the railing, he peered through a telescope brought up earlier to investigate the night sky. Countless continents sprawled below him, their outlines barely visible in the moonlit landscape. The glimmering lights of what he presumed were cities flickered in the distance, a testament to life existing amidst this alien terrain.

The smaller, distant moons also seemed to be teeming with signs of life, a discovery that had stunned NASA. The vastness of this solar system and the multitude of inhabited planets amazed him. The enigma of this celestial realm beckoned Kevin and his team to explore further, yet he couldn't escape the overwhelming feeling that time itself was playing tricks on him.

"What an utterly bizarre place," Kevin Feige mused, his eyes scanning the horizon where multiple suns hung in the sky. "I wonder if those suns are homes to fire elementals or something equally extraordinary. It's beyond anything we've ever encountered."

"Perhaps we should consider ignoring this event altogether," Feige suggested, a hint of nostalgia in his voice as he recalled simpler times. "Remember the days when our world was smaller? Maybe we should focus on that."

His colleague raised an eyebrow, clearly intrigued. "Why would we do that? Are you suggesting we turn our movies into period pieces or simply avoid rewriting our scripts?"

Feige's expression turned thoughtful. "No, hear me out. We need to consider expanding our market reach. There are countless potential customers out there who've never even heard of the Marvel Brand."

"But how do we expect to capture their attention if they are entirely unfamiliar with us?" his colleague countered.

"Remember the time when nobody knew about Guardians of the Galaxy?" Pasciullo chimed in, interjecting with a pertinent example. "We took B-list characters, who were relatively unknown, and turned them into a massive success."

He had a point. Reflecting on Marvel's past endeavors, Feige realized the truth in those words. In the beginning, their most recognizable character, Hulk, hadn't been their biggest hit. And yet, they had managed to rise above that, learning from their experiences and carving their path to greatness.

"The scale of these rewrites is mind-boggling. Understanding the cultures of this place will be a Herculean task, and it might take us years, if not decades, to truly grasp the intricacies," Steffens voiced his concerns. "I propose we stick to what we know, our familiar market, and perhaps incidentally attract new customers along the way. Rewriting our entire planned canon to accommodate the whims of a planet-fairy seems far-fetched."

The concept of the worldspirit, Elerenth, as a living entity representing Xarazanth, was still difficult for Steffens to grasp. Questions about whether Elerenth watched movies or endorsed anything seemed both strange and nonsensical to him.

"Agreed," he continued, "people long for the days when Earth was our sole focus, and elves and beetle people were mere creations of our imagination. Nostalgia sells, and it's a safe bet to invest in. Besides, introducing all this new information into our canon would overwhelm our brand and characters, submerging them in an avalanche of unfamiliar elements. We shouldn't belittle the challenges we're facing by having the Avengers solve it or our villains cause it. Let's stay focused on providing escapism – that's what our audience craves."

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