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Ortega has used her platforms to promote support for immigrants and the LGBT community

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Ortega has used her platforms to promote support for immigrants and the LGBT community . Ortega supports Pride Over Prejudice, a campaign by that advocates for immigrant and refugees. She is pro-immigration and anti-discrimination, and told : "It's important to embrace your culture today because there are so many different ethnicities in America. At the end of the day, you are you. You've got to stay true to yourself, and you can't change yourself in order to fit in or to make someone else feel comfortable." Ortega is also an advocate for woman's rights.

In 2016, Ortega organized a meet and greet for fans to raise money for a young girl with cancer. In 2018, at the , Ortega wore a jacket displaying the words "I Do Care And U Should Too" in response to first lady 's apparel when she went to visit immigrant children who were being housed without their parents, which read "I Really Don't Care. Do U?". The stand gained significant media coverage. Of the action, Ortega told the Associated Press that Trump's apparel displayed "poor judgement" and "as first lady of the United States, she should [care about migrant children]". She later explained: "We should all care about each other and our country. ... We are one country under God." In 2019, Ortega appeared at numerous concerts across the U.S. and Canada to benefit .

In 2020, Ortega was named a brand ambassador for and was the face of its "My Quinceañera Journey" campaign. In 2023, she became an ambassador for and . She was the face of the former's Adidas Sportswear, its first new line in 50 years, and one of the faces of the latter's #DareInGrisDior campaign.

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