Chapter 02

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Frédéric Arnault has changed the retail-wholesale balance of TAG Heuer, moving it toward the former and doubling down on e-commerce, which grew 329 percent in 2020 and is forecast to grow a further 87 percent in 2021

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Frédéric Arnault has changed the retail-wholesale balance of TAG Heuer, moving it toward the former and doubling down on e-commerce, which grew 329 percent in 2020 and is forecast to grow a further 87 percent in 2021. He also changed where the company put its money.

He hails from the illustrious Arnault family.

He is the youngest CEO in the watch world.

He's been a watch connoisseur since he was a young boy.

He graduated from one of France's most prestigious universities.

He's a music enthusiast.

He's passionate about sports.

He's a visionary businessman.

He cares deeply about sustainability.

He is prescient when it comes to e-commerce.

He works hard and plays hard.

The illustrious Arnault Family. A global family empire. A lifetime spent acquiring power and fortune, often through aggressive acquisitions...

Our family are being compared to a TV Series called Succession that follows the Roy family, a powerful media and entertainment company, as they face challenges and conflicts within and outside the company where as our family instead of media and entertainment company, owns LVMH Moët Hennessy Louis Vuitton, commonly known as LVMH, is a French multinational holding and conglomerate specializing in luxury goods. We are far from that characters. I didn't like it one bit when people compare us with the series. I have read so many things about our family over the past years, most are about business but there are also negative publications which we all decided to not say anything but there are some that has to be dealt with in private.

Growing up our father already taught us about business, we already know our responsibilities. We learned math at a very young age sometime over breakfast table, Mom usually disagrees because she wants us to eat like normal family but our family is not normal. I have four other siblings, two from our father's first marriage and there's the three of us on his second and current wife, my Mom.

Delphine, the eldest, she is a CEO of Christian Dior. Very kind, generous and she understand all of us. Antoine, the second eldest but the eldest among the four sons, he is the vice-chairman and former CEO of Christian Dior SE, just our sister he is very kind, generous, he understands us, the boys most. He is also adventurous and he actually funny. Next is Alexandre, the life of the party, very supportive, adventurous, funny and the easiest going of all, he is the Executive VP of Product and Communications, Tiffany & Co., Former Chief Executive, Rimowa. Then we have Jean, the youngest, the most spoiled among us, quiet but has a bit of a rebellious streak but he can be funny and he is very kind too, he is the director of watches at Louis Vuitton

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