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Avery Callum
The Big Day

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As I moved through the venue, directing the live launch event for the Dior campaign, I was nervous, I feel like no matter how many times I've done this, this feeling will never go away

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As I moved through the venue, directing the live launch event for the Dior campaign, I was nervous, I feel like no matter how many times I've done this, this feeling will never go away. Every detail perfectly arranged, each interaction finely tuned. It was a hard balance between truly enjoying the event and working the event.

The venue itself was a playground, filled with interactive installations inviting guests to dive into our journey. A holographic runway showcased behind-the-scenes snippets, giving influencers content to share.

The event was a culinary delight, offering
diverse food options. Guests could indulge in gourmet delights ranging from sushi rolls with a twist to artisanal sliders. As for the drinks, the bar served up signature cocktails named after iconic pieces from the collection. From the "Bello Shots" to the "Signature Spritz," each sip was a taste of sophistication.

Upon entry, every guest received a goodie bag, a tangible token of appreciation. The bag held a curated selection of treats. Inside, they found a thank-you note that was signed by Jude, a miniature fragrance, and a limited-edition accessory inspired by the signature line.

Additionally, guests discovered special vouchers for future Dior releases and a USB drive shaped like a mini perfume bottle, filled with exclusive behind-the-scenes content. The pièce de résistance was a custom-engraved Dior keychain, adding a touch of glamour to the keepsake collection.

It was a thoughtful ensemble I put together to extend the magic of the event beyond the venue.

Jude, the captivating face of the campaign, drew attention as he wore carefully chosen Dior pieces. I tried my best not to stare at him too much, but he was looking more breathtakingly handsome than usual. All eyes were on him and I couldn't blame them, I couldn't blame all the women here who were sneaking videos of him either.

To say he's handsome was understatement of his appearance. Radiating the brand's essence, he effortlessly engaged with guests, sharing stories of the journey that led us to this grand moment.

Onstage, a panel discussion unfolded, showcasing the interplay between Jude and Dior's creative team. Their insights into the blend of tradition and modernity, the birth of the signature line, and our collective impact resonated as genuine reflections of the heart and soul poured into this collaboration.

Behind-the-scenes glimpses, interactive booths, and visually striking displays captured the attendees in our crafted world. As Jude delivered his heartfelt speech on stage, I stood in the shadows, proud of my work.

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