Li Que posted a tweet on the social platform:
"In the winter, I would ask him to spray perfume in his pockets because I like to put my hands in them to keep warm, and then I can catch a scent I like."
The accompanying picture shows Li Que putting his hand into Shi Miming's pocket. His camel-colored coat sets off his white wrist, making him look particularly gentle.
Shi Miming also posted a photo of a half-empty bottle of perfume. He commented: "I do use it, but I tend to spray it in places where only my wife can smell it."
In the accompanying picture, the half-empty perfume bottle exudes a faint luster on the bedside table in the bedroom, highlighting a private and warm atmosphere.
Following Li Que's tweet on the social platform, the public relations company quickly mobilized the help of the online community and, combined with the enthusiasm of netizens who like to ship CPs, cleverly directed the focus of the topic.
Netizens liked and commented on the post, attracting more attention.
"The sweet love novel of the rich and powerful shines into reality."
"It's extremely sweet!"
"I'm going to spray perfume into my boyfriend's pockets too... Wait, I don't even have a boyfriend."
"Winter is a great time to spray perfume. In addition to spraying pockets, you can also spray hats and scarves."
"Actually, you can also spray perfume on the quilt, and then [indescribable]..."
"This is a place where 'only my wife' can smell it. Forgive me for thinking of [indescribable]..."
...
Through a lot of hype, the PR company successfully shifted the focus from negative public opinion to the sweet interaction between Li Que and Shi Miming, establishing a more friendly image for them. Social platforms were filled with netizens' heated discussions and positive comments about this wealthy couple, and negative public opinion gradually faded under the impact of positive energy.
After the negative image was mitigated, the brand and the PR company issued a joint statement, solemnly stating that they would hold the rumor makers accountable. At the same time, the statement also strongly condemned those malicious hype and fabrication of facts, and stated that legal measures would be taken to protect the rights and interests of Shi Miming and the brand.
Netizens also left comments in support:
"I'm dying. No matter what the outside world says, I believe you two are true love!"
"Those who spread rumors are so boring. They just make up stories just to attract some attention!"
"The statement made it very clear that we support Shi Miming and the brand in defending their rights, and we also hope that the rumor mongers will receive the punishment they deserve."
"Shi Li just loves to sunbathe, please sunbathe more!"
"This is such a beautiful love that it could cost one's life!"
...
Li Que stared at the screen filled with hot comments, his mood unpredictable.
This fictional love story was like a gorgeous stage play, and people cheered and admired its wonderful choreography.
But fake is fake.
When did he, Li Que, use fake goods?
Li Que gently pushed open the bedroom door and slowly walked up the stairs to the living room.
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