Chapter 3

146 21 2
                                    


Orm's pov:

I walked down the long, well-lit hallway, my mind still racing from my encounter with the CEO. She was undoubtedly stunning, but her cold demeanor had left me shaken and slightly rattled. What had I gotten myself into?

I couldn't help but feel a pang of frustration. Sure, the CEO had undeniably attractive presence, but couldn’t she have at least shown me around the office? Or introduced me to my team?

Instead, she had unceremoniously dropped a massive task on me and basically told me to get to work, all the while giving me a stern glare that made me feel like a child that had misbehaved and was just now being told off.

As I approached the door to my new office, I couldn't shake the feeling that something wasn't quite right here. I knew the CEO was a businesswoman, but the way she behaved towards me seemed a bit...over the top.

However, I couldn't let that get to me. I had a task to complete, and I was determined to do it, no matter how difficult the CEO tried to make things for me.

I opened the door to my new office space, stepping inside with a mixture of trepidation and excitement. The room was spacious and modern, with a large desk and a few chairs for meetings, perfect! I can have the freedom to customize it myself.

I sat behind the desk, taking a deep breath before opening my laptop. With a resolute nod, I pushed the memory of the icy CEO out of my mind. I needed to focus on my work. The sooner I got started, the quicker I could prove my worth to the team.

I quickly logged into my computer and opened the document outlining the task at hand, ready to dive into it headfirst.

I needed to create an advertising campaign that would resonate with our target audience, and to do that, I needed to have a clear understanding of who they were.

I knew that a mix of traditional and digital marketing channels would be necessary to create a successful campaign, regardless of our target audience.

An idea popped into my mind. What if we could partner with other brands, not just in the fashion industry, but in other fields as well? This could potentially help the campaign reach a different, broader audience and create a unique selling proposition.

Building on that thought, I jotted down another idea: collaborating with celebrities. Partnering with influencers and celebrities to wear our clothing line at popular events and gatherings could create a unique selling proposition. This would not only give the campaign an air of exclusivity and create buzz but also reach a wider audience.

As I continued to brainstorm, I thought about the pricing of the new clothing line. I knew that the articles were relatively high-priced, and that could be a barrier for some potential customers. However, I had an idea to address that issue: seasonal sales-off.

Emboldened by the ideas flowing through my mind, I jotted them down with a satisfied grin. I knew that launching guerrilla marketing campaigns, creating limited-edition designs, and developing a loyalty program could be an effective way to entice customers to make purchases, too.

With a feeling of confidence coursing through me, I knew that I had gathered a collection of unique and effective ideas to present to Ms. Kwong.

But first, I needed to organize my thoughts and prepare a professional presentation to demonstrate to the CEO that I had what it would take to lead the marketing team.

As I was knee-deep in work, a gentle knock on the door startled me out of my thoughts. I looked up from my laptop and called out, "Come in!"

A woman entered my office, and I couldn't help but notice how she carried herself with a sense of grace and confidence. She was around my age, with a polite yet friendly smile on her face. Her clothing style was impeccable, looking both chic and polished. Overall, she exuded a warm aura that made me feel at ease in her presence.

The ruthless CEO -LingormWhere stories live. Discover now