Healthier "GUILT FREE" Savoury Snacks for Consumers

"This is not happening in any near future" was what we had thought a year back! "Can chips be healthy?" All what the consumer care about was the taste, healthy thing seems to be just a fad in the past. People were aware that this stuff is sinful, still they can't stop themselves from eating just one but the feeling of guilt lingers.

Why not whip up a healthier & tastier alternative which are now available in the market. There are plenty of alternatives that look like they might be healthier for you. Snack chips are tasty. They're salty. They're typically potato. But now there are nachos, soy chips, multigrain chips, extruded chips & so on. How do they taste, and are they healthy? So what do you do when you hungry?

So when you are hungry, the very first thing that comes to your mind is having quick snack bites. Oh you love fried snacks? Then you might also love to have an approx. 30% of fat. Your taste buds are satisfied but how about your health? Then how about baked? Baking alone doesn't make it all healthy. You can save yourself from some fats but what health benefits it gives you? It will be like simply eating carbs. Think about it.

Vijay Uttarwar, the man behind India's first protein non-fried & non-baked snack (chips), says it was the desire to provide people with a healthy and tastier alternative that made him launch the product – Ritebite Max Protein, a 7 grain protein savoury snack. Ritebite Max Protein is an extruded non-fried & non-baked (hot air puffed), a great tasting, multigrain, high protein savoury snack. It has 3 times more protein than corn chips (nachos) & 3 times less fat than fried namkeen.

With the youth moving further away from cooked Indian food and opting for processed foods like pizzas and burgers, snacking companies agrees upon the challenge to turn them towards a healthier option is big. The Indian market is continuously changing. Consumers prefer products that are healthy, tasty and environment-friendly. Packaged snacks are generally not considered healthy. So there is an opportunity to create value for consumers in new ways. New product formulations, health benefits, or a balance of taste & nutrition can be used to enter new and growing segments. Overall, the company can maintain its leadership through innovative new products that maintain quality parameters as well as need to keep in mind the taste factor of Indian consumers.

Snacking is a long term trend and the future of eating. As how the industry is shaping up, consumers will continue to snack more and sit down for meal less. Less expensive than meal options, snacks offer the convenience that a consumer seek and since they are often unplanned purchases, buyers are willing to grab them and satisfy their immediate snack craving. Apart from unique flavour options, consumers are looking for healthier options of their favourite snack. Consumers are clearly telling us that they are watching what they eat and they want those healthy snack choices or options. Consumers when pick their favourite snacking chips, they now first look at the nutrition table as well as the ingredients list. They now have a clear understanding of what is healthy and non-healthy for them. Terms like "Low-Fat", "Fat-Free", "High Protein", High Fiber" are in sync with their perception of health food. We are seeing a high level of consumer interest in the snacking (chips) market due to the basic nature of the snack, where food brands are one upping each other with more technology and quality, health benefits now tops the preferential parameters.

Future of snacking will be much more interesting to look out for. Companies will redefined what a snack is. Customers now think that snacks are chips, cookies or biscuits. Further snacks will be mini-meals or four items on a tray. There are multiple researches that show Indian population has stopped eating three meals a day and gone to five - six small snacks, which has a huge implication on the food & beverage industry. You need to understand the target consumers and those snacking day parts. As a healthy snacking company, we foresee multiple opportunities to tap such consumers.

Another important aspect for differentiation is by narrow targeting, a line of products with different flavour or health profile for different generations. Targeting generation A (age 48-66), generation b (32-47), (32-47), (19-31) & (8-18). Each generation enjoys different flavour, health requirements, the idea of snacks for everyone is going by the way side so there's a great opportunity to target niche markets and capitalise on flavour and health benefits that resonates with those population groups i.e customised innovative health snacks for each of the generations.

Talking about what type of snacks resonate with the customers, protein bars are another growing category which are very appealing to the consumers because of the "hunger satisfaction" and "feel full longer" positioning / convenience factor. Indian people are embracing the idea of snacking between breakfast and lunch, & lunch and dinner. Loaded with protein & fiber would be the next big snack. For the snacking generation, multigrain protein chips or protein bars like Ritebite Max Protein would be of great opportunity as it stands out on all the parameters of health, wellness & taste, and the best part is you don't have to feel guilty – a guilt free snacking.

So there's huge opportunity with lot of innovation happening in the healthy snacking market. Let's wait & watch how this health industry unfolds itself in the coming years.

Company Profile:

Naturell India Pvt. Ltd is a visionary healthy lifestyle company established by Mr. Vijay Uttarwar. Naturell's vision is to provide the finest nature based products that help consumers adopt a healthier lifestyle. Naturell offers a wide range of RiteBite premium products with superior quality that pleases your taste buds as well as to keep up your energy levels.

Ritebite caters in segments like Meal replacement Bars, Protein Bars, Diet & Sugarless Bars, Herbal Protein Bars, Weight Management Bars. Naturell is also proud to introduce India's first protein snacks - RiteBite Max Protein which is an extruded non-fried and non-baked (Hot Air Puffed), a great tasting, multigrain, high protein savoury snack. Ritebite makes a perfect on the go healthy snacks.