Back in the uk, there was just as much excitement about the bands success, with camaeras and love-struck fans admirers following thier every move.they may have only come thrid on the x factor (2010) but simion cowell spotted thier potential and the boys were immediately signed to his record label syco.syco's managing director sonny takhar belives thier runaway success is all down to the powerful soical media. its a real moment hey says social media has became the new radio-its never broken an act globallt likr this before the boys have millions of likes on facebook and although each of the boys has thier own twitter acount whitch they update several times a day the bands managmet also employs a soical media team to keep up with the relentless demand from fans responding to the boys every word.
