As well as the fans loving it, up all night also went down a storm with music ciritics who raved about its anthemic pop songs and youful lyrics about faving fun and heartbreak.The boys were thrilled when 'WHAT MAKES YOU BEAUTIFUL' won the BRIT AWARD for BRITSH SINGLE at the 2012 ceremony at london O2 area.
The frist three singles taken from UP ALL NIGHT went stright into the uk top 10 and WHAT MAKES YOU BEAUTIFUL became the most re-ordered single in the sony music entertainment history.it also topped the charts in australia and new zealand, the flemish ultratop 50 and the canadian hot 100.