'The Bystander Effect'

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In case of an emergency, most people would probably want to be in a busy area so they are more likely to be helped.
However being surrounded by people doesn’t guarantee anything. A psychological phenomenon called the Bystander Effect states that people are more likely to help someone in distress if there are less or no other witnesses. If there are more people around, people usually think somebody else will help. Scientists call this the diffusion of responsibility.
The Bystander Effect was recently tested out on a busy London street and the way somebody looks effects reactions, but most people continue on their way without helping.

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