'The Halo Effect'

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A classic finding in social psychology, the Halo Effect is the idea that our overall impression of a person can be based on one trait about them.
For example, if someone has a likeable personality, people might find that person’s other qualities more appealing.

In a recent experiment, a man made two videos for a dating website. In the first video, he read the script in an upbeat manner, whereas in the second, he read the same script in a more melancholy fashion.

The videos were guven to two seperate groups of girls who watched the videos in separate rooms. The girls who watched the upbeat video found the man to be likeable, while the girls who watched the second video found the man to be unpleasant, even though he had read the exact same script.

Thus demonstrating the importance of tone and how we come across in the perception of overall attractiveness.

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⏰ Last updated: Nov 07, 2017 ⏰

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