R.I.P. CLUB PENGUIN

Franchising and growth (2007-2015)

Since the Disney purchase, Club Penguin continued to grow, becoming part of a larger franchise including video games, books, a television special, an anniversary song, and an app MMO, among other things. Disney has often used the game as a cross-promotion opportunity when releasing new films such as , , and , having special themed events and parties to celebrate the release. The game forged an ever-growing mythology of characters and plot elements, including a pirate, a journalist, and a secret agent.

In 2008, the first international office opened in Brighton, England, to personalise the level of moderation and player support. Later international office locations included São Paulo and Buenos Aires. On March 11, 2008, Club Penguin released the Club Penguin Improvement Project. This project allowed players to be part of the testing of new servers, which were put into use in Club Penguin on April 14, 2008. Players had a "clone" of their penguin made, to test these new servers for bugs and glitches. The testing was ended on April 4, 2008.

On June 20, 2011, the game's website temporarily crashed after the company let the Club Penguin domain name expire. In September 2011, one of Club Penguin's minigames, Puffle Launch, was released on iOS as an app. Merrifield commented: "Kids are going mobile and have been asking for Club Penguin to go there with them."

In late 2012, Merrifield left Disney Interactive to focus on his family and a new educational product, Freshgrade. Chris Heatherly took Merrifield's former position. The company dropped the words "Online Studios" from its name in 2013. As of July 2013, Club Penguin had over 200 million registered user accounts. In 2013, Club Penguin hired singer and former Club Penguin player to record a song entitled It's Your Birthday, to commemorate Club Penguin's 8th anniversary.