Club Penguin was a (MMO), involving a that contained a range of online games and activities. It was created by New Horizon Interactive (now known as Disney Canada Inc.). Players used cartoon penguin- and played in a winter-set virtual world. After , Club Penguin was made available to the general public on October 24, 2005, and expanded into a large , such that by late 2007, it was claimed Club Penguin had over 30 million user accounts. As of July 2013, Club Penguin had over 200 million registered user accounts.
While free memberships were available, revenue was predominantly raised through paid memberships, which allowed players to access a range of additional features, such as the ability to purchase virtual clothing, furniture, and in-game pets called "puffles" for their penguins through the usage of in-game . The success of Club Penguin led to New Horizon being purchased by in August 2007 for the sum of 350 million dollars, with an additional 350 million dollars in bonuses should specific targets be met by 2009.
The game was specifically designed for children aged 6 to 14 (however, users of any age were allowed to play Club Penguin).Thus, a major focus of the developers was on child safety, with a number of features having been introduced to the game to facilitate this. These features included offering an "Ultimate Safe Chat" mode, whereby users selected their comments from a menu; that prevented swearing and the revelation of personal information; and who patrolled the game.The game was criticized for teaching and allowing players to "".
On January 30, 2017, it was announced that the game would be discontinued on March 29, 2017. Club Penguin later shut down its servers on March 30, 2017 at 12:01 AM. The game was replaced by a successor, titled .
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