Swift has high Q Score and Davie-Brown Index ratings, reflecting a high level of public awareness (90 percent) and popularity (80 percent) in the United States. The singer considers it her "responsibility" to be conscious of her influence on young fans.
A Rolling Stone journalist who profiled Swift in 2009 remarked upon her polite manners: "If this is Swift's game face, it must be tattooed on because it never drops."
In 2012, Rolling Stone remarked upon Swift's "ease with glad-handing ... it's not hard to imagine her running for office someday" while The Hollywood Reporter referred to her as "the Best People Person Since Bill Clinton."
It has been said that she is "the kind of driven, intensely ambitious person who'd thrive regardless of her profession." A 2012 Vogue cover story described Swift as "clever and funny and occasionally downright bawdy" in person.
Grantland describes Swift as "dorky" and "openly neurotic in a way you'd never see from a blonde country princess like Faith Hill or Carrie Underwood. She is more like Diane Keaton in Annie Hall: overly gracious and eager to please but full of a nonstop, nervous, fluttering energy."
There has been much media commentary about Swift's surprised reactions when she is recognized at award ceremonies. Swift laughingly noted that "people make so much fun of me." Although she sometimes tries to act blasé, "it's just hard when you get excited about stuff. It's like, if you win an award, isn't that crazy? ... How do you sit there and be like 'Oh, another Grammy. I guess I'm gonna get that now'?"
In the early years of her career, Swift's signature look consisted of sundresses and cowboy boots. This fashion style is still copied by many of the young fans who attend her concerts. At formal events, Swift became known for "sparkly, beaded dresses.
Her naturally curly hairstyle is replicated by fans, and Swift has remarked: "I remember straightening my hair because I wanted to be like everybody else, and now the fact that anybody would emulate what I do? It's just funny."
She was asked by Vogue to cut bangs for a cover shoot in late 2011, and now straightens her hair. Swift favors retro style and it has been said that she has the look of "a nineteen-thirties movie siren ... red lipstick, thick mascara." She was named an Icon of American Style by Vogue in 2011. She has named Françoise Hardy, Jane Birkin, Brigitte Bardot, and Audrey Hepburn as her own style inspirations.
