Swift's first broadcast performance of "Tim McGraw" was on October 24, 2006 on Good Morning America. Other songs from Taylor Swift have been performed on television programs, award shows, and festivals such as The Megan Mullally Show, the New Faces Show, America's Got Talent, TRL, the 2008 CMT Music Awards, and the Academy of Country Music.
Swift spent much of 2006 promoting "Tim McGraw" and Taylor Swift in a radio tour. In regards to the extensive radio tour, Swift commented, "Radio tours for most artists last six weeks. Mine lasted six months. That's because I wanted it to. I wanted to meet every single one of the people that was helping me out."
Swift also promoted the album by performing as an opening act for several country artists' concert tours. She opened for Rascal Flattson several dates, from October 19 to November 3, 2006, included on the Me and My Gang Tour (2006–07), performing a total of five songs from the album.
She also served as opening act on twenty dates for George Strait's 2007 United States tour,[ and selected dates for Brad Paisley's Bonfires & Amplifiers Tour (2007–08); Swift served as an opening act during all 2007 legs of the tour.
During mid-2007, Swift engaged as the opening act on several dates for Tim McGraw's and Faith Hill's joint tour, Soul2Soul II Tour (2006–07). Swift again opened for Flatts for their Still Feels Good Tour in 2008. In addition, Swift performed six songs from Taylor Swift on her first headlining tour, the Fearless Tour (2009–10).