While promoting her debut album, Swift appeared as a spokesmodel for l.e.i. jeans and as the face of Verizon Wireless' Mobile Music campaign. In the Fearless era, she launched a l.e.i. sundress range at Wal-Mart, and designed American Greetings cards and Jakks Pacific dolls.
She became a spokesperson for the NHL's Nashville Predators and Sony Cyber-shot digital cameras. She performed in a commercial for the Band Hero video game, with Rivers Cuomo, Pete Wentz and Travis Barker appearing as her backing band. In the Speak Now era, Swift became a CoverGirl spokesmodel, launched two Elizabeth Arden fragrances, Wonderstruck and Wonderstruck Enchanted, and released a special edition of her album through Target.
While promoting her fourth album Red, Swift offered exclusive album promotions through Target, Papa John's Pizza and Walgreens. She became a spokesmodel for Diet Coke and Keds sneakers, released her third Elizabeth Arden fragrance titled Taylor by Taylor Swift, and continued her partnerships with Sony Electronics and American Greetings.
Swift also partnered with a number of companies during the Red Tour; AirAsia and Qantas acted as the official airlines for the Australian and Asian legs respectively, whileCornetto sponsored the Asian leg of the tour.
