One Direction began working on their third studio album whilst embarking on their second international tour, the Take Me Home Tour. The album was announced simultaneously with the news of the band's third world tour, the Where We Are Tour, which subsequently led fans to wrongly assume that the album title would be named Where We Are.
Member Louis Tomlinson proclaimed that the album would have a "rockier" sound to it than the band's previous releases. The official title of the album was announced on 6 September 2013, starting with Zayn Malik tweeting a teaser video of Harry Styles spelling out the word "Mid" out of a pile of alphabet cards on the floor, followed by a full video posted on the band's Instagram account later on, revealing the title, Midnight Memories.
The album artwork was released early exclusively by The Sun via a tweet which was then confirmed to be the official artwork through the band's official Twitter account, though the early access was only available for those who held a membership of the newspaper's online version.
On 11 October, the band presented the album's final track list through the "#MidnightMemoriesTrackQuiz" hashtag on Twitter by giving out a mixture of hints and blank spaces to be filled alongside the final result. The full track list for the deluxe edition was later shown on iTunes.
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