In today's internet era, social media channels have come up as a boon for hotel owners. These channels have now become the most effective way to promote businesses online. The top reason behind this is that social media sites like Facebook, Twitter, Pinterest, and Instagram have now millions of users who can turn out to be your loyal customers. In fact, many people believe in the social presence of a hotel or motel rather than believing what the website talks about. Most of the travelers have started trusting hotels by analyzing their social presence in terms of posts, previous customers' responses, comments and likes.
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But making a strong presence on these channels is not so easy. You have to write social media posts that can keep your guests engaged. There are many hoteliers who post self-promoting posts which is not good enough. Your positional customers will not like to follow you on Facebook or other channels if your posts only and constantly say "book our hotel." Instead, try to share the post that your web visitors find useful and something interesting.
Here are some valuable tips on how to write the engaging and informative social media posts:-
Know Your Audience
Before start writing, you should first of all understand your audience. The best way to understand your core audience is to look at your page analytics or insights of your brand page. This will give you an idea who is your audience and thereafter, write great posts to attract your target audience.
Keep Your Post Short & Engaging
When you write posts for social media, you should keep them short. The top reason behind this is that nobody has time to read longer posts. If we talk about attention span of users on social media, it lasts for just few seconds. So, the first three/four words of your posts are very important. The thumb of rule is to keep the length of your posts between 100 char to 250 char for great engagement.
Use Power Words You can compel your audience to take action if use some power words in your posts. This will help you increase motivation and engagement. You should see where you can use one or two power words in your posts. Don't forget to add hashtags and emojis with them.
Post Messages with Photos If we check Facebook insights, then you will notice that posts with photos get more 'Likes' as compared to a text post. By using top quality images with your messages, you give great experience to your users. Use analytics to know what types of images are responded by your audience. Ensure that your graphics is related to your industry and whatever you write.
Use Call to Action Don't forget to add call to action words in your posts! Your audience is eagerly waiting to share with their experience with you. So, you can ask them to share their comments. You can increase user engagement by asking questions like this – "Agree or disagree", "Hit like if you love this place" or "This or That". Besides, if there is immediate action needed, you can use "Learn More" or "Call today".
Special Offers and Discounts If any special offer or discount is on your mind, then you should post it with graphics. By doing so, you can aware your audience about your offerings. However, experts suggest that we should avoid posting self-promoting messages. But keep in mind that a little bit self promotion is necessary. What's more, you should post all these messages on the right time so that you will get maximum reach.
By following these simple and effective tips,you can not only give your business a great exposure on social media, but alsocan generate a massive income. Not getting too much web traffic from your brandpage? Contact a professional company like Websrefresh now!
