Darren Huston

How to write letters and talk about money so that they are given

To meet with the investor from Silicon Valley, an personal meeting isn't required. Simply send him a letter. However, an email is just a letter, it doesn't imply that the speculator will quickly give cash.

Darren Huston from Priceline(.)com has been in LinkedIn with us for a few days and given suggestions on entering new markets.

At the point when we propelled raising support with LinguaTrip.com executive Dmitry Pistolyako, we scanned for email locations of financial specialists on LinkedIn. They kept in touch with the heads of assets that put resources into Apple, Facebook, Airbnb and different organizations. A few people replied.

For instance, Joel Cutler from General Catalyst said that that the project was cool, but he could not invest in us at an early stage, and asked to send updates. Arthur Kosten from Booking.com called and listened to our development ideas for an hour.

Write shortly. In three to five sentences I tell what the company does, give statistics and tell what we need.

Reinforce words with data. I always give numbers or tables. For example, when the startup figures were small, I reported how many times the revenue increased in a month or half a year.

Do not talk about investments right away. Usually I ask for advice, evaluation of a startup or recommend people who might be interested in cooperation. If the person himself wants to invest in the project, he will offer to meet.

Reply to emails on the same day. In Silicon Valley decided to disassemble work mail every day. If you do not respond within 24 hours, you may be considered insufficiently interested or optional.