There is a legend, passed down many generations and told over the centuries about the origins of one of today's oldest lasting institutions: the Trader Joe's.
Yes, today we know it as our lovable neighborhood organic grocer, but the dark, twisted beginnings of this now humble store may shock you. They may frighten you. They might even TERRIFY YOU.
Okay, they won't. But they sure will open your eyes up to the hidden secrets of the highly competitive health foods market.
Listen well, as I shall spin for you a tale that you will not soon forget about the mighty Grocer Wars, and how they changed the course of history as we know it.
