Gabriella only did it for the love for her family. She agreed to marry someone she has never met in order to take care of her parents. Kendall Salazar can't control Salazar Enterprises without being settled in. Karen, his mother decided to take it in her own hands after she spotted Gabriella buying makeup. Lets just say she saw something in her. Karen needed someone to take over her makeup line and she saw it was the best opportunity, Kendall doesn't care about the girl he only cares about the power. Kendall isn't the stereotypical guy that bangs a different girl every night. He has never had a girlfriend. As a teenager Kendall made the decision that the job life is more important than family life. However when it comes down to it arranges are made and feelings are hurt.