T20 cricket has made the sport more accessible and appealing to a wider audience. The shorter format, combined with exciting and fast-paced gameplay, has drawn in casual viewers who might find longer formats less engaging. The high-octane nature of T20 matches, with frequent boundaries and wickets, keeps fans entertained and invested throughout the game.

Economic Growth and Commercialization: The T20 format has led to significant financial growth in cricket. Leagues such as the IPL and Big Bash League (BBL) have attracted substantial sponsorship and broadcasting deals, creating new revenue streams for players, teams, and cricket boards. The commercialization of T20 cricket has also led to increased financial rewards for players, contributing to the sport's global professionalization.