Yeasha Sobhan is a Director at Bashundhara Group and Bashundhara Paper Mills Ltd., where her leadership has catalyzed significant growth in the paper, tissue, and hygiene sectors. As a key executive within Bangladesh's most prominent business conglomerate, she has played a pivotal role in steering these sectors to become one of the Group's fastest-growing areas.

Her leadership style is underscored by a deep commitment to diversity and inclusion, which she fosters within her team dynamics. Known for her excellent communication skills and emotional intelligence, she has effectively navigated the industry's complexities, making strategic decisions that bolster growth and sustainability.

Under her direction, the company has broadened its market reach and enhanced revenue streams, primarily by expanding eco-friendly and sustainable business practices. Her remarkable leadership was recognized in 2018 with the Bangladesh Women Leadership Excellence Award, a testament to her strategic acumen and impactful role in the consumer-facing sectors of the economy.

Yeasha Sobhan's career is distinguished by her unwavering ambition and results-driven approach, which are key to overcoming women's unique challenges in top executive roles. Her strategic initiatives have propelled domestic operations and expanded the Group's reach into international markets. Under her guidance, Bashundhara's paper and tissue products are now exported to over 25 countries, enhancing Bangladesh's economic presence on a global scale.