74. New Endorsements

4.5K 280 12
                                    

Qi Le An didn’t know that he and Tong were photographed by someone with no good intentions. After entering the room, he stared at Tong’s messy closet with his eyes wide open and he couldn’t help but ask, “How long… how long have you been living here for?”

Tong who was rummaging her draw for the tickets for Qi Le An said casually, “Two days maybe, I came with the crew. What’s wrong?”

Qi Le An silently withdrew his gaze from the closet and said, “Nothing.”

Tong turned her head and saw the mess in her open closet, “Aiya! Don’t laugh at me… Besides, I’m sure Chen Shan has prepared a pile of clothes for you too.”

Qi Le An shook his head. Tong continued, “Really? Go and see Wei Sama’s wardrobe, I guarantee you Gary has prepared more clothes for him than mine.”

“… If I have a chance, I will take a look,” Qi Le An said.

Tong handed the ticket to Qi Le An and said, “Here you go, two in the afternoon, you must come, I want to see you there!”

Qi Le An took the tickets and there were many photography works on the black rectangular ticket, including Tong’s.

“Don’t worry! I will be there.”

Chen Shan had arrived soon after Tong found the tickets. Qi Le An sat in Chen Shan’s car and he felt so sleepy. Chen Shan asked the new assistant to drive and he sat at the back with Qi Le An, “I’ve met a lot of people this time… including some representatives from advertising agencies, are you interested in meeting one, say, the day after tomorrow?”

When Qi Le An heard the three words “representatives from advertising agencies”, he was in high spirits. These four words meant “Ka-Ching!”

“What advertisement are we talking about?” asked Qi Le An.

“Soft drink,” Chen Shan said.

Qi Le An’s eyes lit up.

Chen Shan picked up the can in the back seat and shook it, “This one, you must have had it before. I talked to Manager Yin about this too, he says this can be a good deal.”

“Really? Is it really this brand?” Qi Le An was surprised.

Fanda was one of the leading names of soft drinks and it had dominated the international market for a long time!

Chen Shan nodded and raised his eyebrows twice. The message it conveyed was ‘I know, I am that awesome!’

Qi Le An trusted Chen Shan’s instinct on picking endorsements for him, he couldn’t help but think about the laptop brand Chen Shan picked for him. Many of his classmates were using that product, and they all loved it!

“But the advertising fee may not be high,” Chen Shan added, “The endorsement fee is only two hundred thousand a year.”

Two hundred thousand was not very high for an endorsement in the industry.

In addition, Fanda had paid up to a million to the movie stars who endorsed them, so the two hundred thousand they were offering Qi Le An didn’t sound very presentable.

“Your commercial value will rise again after Better Days,” Chen Shan inserted the drink back into the backseat bag and said, “But now our options are not very diverse, especially you are still underage, we can only play it safe, we don’t want any controversial products, but we only want great established brands. There are few left. The benefit of Fanda is it’s an international brand and everyone loves it.”

Qi Le An’s image was a youthful and positive boy, so he didn’t have a wide selection of choices, to begin with and he valued the authenticity and quality more than anything in an endorsement. Because if there were problems with the products themselves, it might have a big impact on the spokesperson.

Wei Sama, Let's Stuff Them With Dog Food[1]Where stories live. Discover now