Within these chapters you will learn the various methods writers can use to create a unique brand. You will find best practices for building websites and blogs, insights into how to translate your author voice to social media, how collaborating with...
Your brand is what other people say about you when you're not in the room. – Jeff Bezos
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Every time you talk, write, design, post, respond, launch, thank, and connect with others you exercise your brand voice. This helps people build an impression in their minds about you and what you do.
As an author who is fully in control of their brand, you can more easily attract your ideal readers and help them form a deeper connection with you. Something that concerns many authors is 'selling' their books, and many worry about overselling. Create a strong, authentic brand that connects with the right readers and you will never have to 'sell' a book. They will sell themselves.
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What do we mean when we say 'voice' in literature?
There are a couple of ways we refer to voice in literature: The character voice and the author voice.
😀 A character's voice is the speech and thought patterns of characters in a story or narrative. It's the unique way they put together words, phrases, and ideas. Some might use slang, while others will throw complex vocabulary into conversations. If a character speaks in a condescending tone, this may be to cover a personal flaw. While others may use humor to hide their tortured feelings.
😀 When it comes to the author's voice, we're referring to a writer's style, the quality that makes their writing unique. Very often we know who wrote a book after reading the first few paragraphs. Take writers like Douglas Adams with his dry, anticlimactic humor, and Ernest Hemingway's terse, economical prose and lack of dialogue tags; both have a specific style that an experienced reader will know in an instant. Sometimes an author will become famous for creating a unique character or set of characters, and this inherently crosses over into their brand.
In this article, we will focus on the author's voice and how it relates to marketing and social media.
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