Colors [Completed]

Blue

• Blue is the color of sky and sea, which is usually associated with stability and depth.

• It represents loyalty, trust, wisdom, intelligence, faith, truth and the eternal heaven.

• It is considered a beneficial color for both body and mind. Slows metabolism and produces a calming effect. It is a color strongly associated with tranquility and calmness.

• In heraldry, blue symbolizes sincerity and piety.

• It is well suited to present related to cleaning (personal, home or industrial) products, and everything related directly to:

◦ The sky (airlines, airports)
◦ The air (skydiving conditioners)
◦ The Sea (cruises, vacations and water sports)
◦ The water (mineral water, water parks, spas)

• It is appropriate to promote high-tech products and high precision.

• As opposed to emotionally warm colors like red, orange and yellow, blue is a cool color linked to intelligence and consciousness.

• Blue is a typically masculine color, very well accepted by men, so in general will be a good color to associate these products.

• However you should avoid for food and related products cooking in general, because it is an appetite suppressant.

• When used together with warm colors (yellow, orange), the mixture is often striking. It may be advisable to produce impact, alteration.

• The light blue is associated with health, healing, understanding, smoothness and quietness.

• The dark blue represents knowledge, integrity, reliability and power.