Yellow

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• The yellow symbolizes the sun. It represents joy, happiness, intelligence and energy.

• Yellow suggests the effect of warm, it causes joy, stimulates mental activity and generates muscle energy. Often it is associated to food.

• The pure and bright yellow is a claim for attention, so it is common for this color are taxis in some cities. In excess, it can have a disturbing, unsettling effect. It is known that babies cry more in yellow rooms.

• When several colors are in contrast to the black, yellow is where the attention is first fixed. Therefore, the yellow and black combination is used to highlight warnings or care claims.

• In heraldry, yellow represents honor and loyalty.

• In recent times the yellow it is also associated with cowardice.

• We recommend using yellow to provoke pleasant, cheerful feelings. It is well suited to promote products for children and for leisure.

• For its effectiveness to attract attention, it is useful to highlight the most important aspects of a web page.

• Men are usually yellow and very casual, so it is not recommended to promote expensive, prestigious or specific products for men. No businessman would buy an expensive watch with yellow strap.

• Yellow is a spontaneous, varying in color, so it is not appropriate to suggest safety and stability.

• The light yellow tends to fade into white, so it is often convenient to use a dark edge or to highlight the occasion. However, it is not advisable to use a shadow unattractive because they do lose the joy and make it sordid.

• The pale yellow dreary and represents caution, decay, disease and envy or jealousy.

• The clear yellow represents intelligence, originality and joy.

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