Black

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• The black represents power, elegance, formality, death and mystery.

• It is the most enigmatic color and it is associated with fear and the unknown ("The future looks very black", "black holes" ...).

• The black also represents authority, strength, intransigence. It is also associated with the prestige and seriousness.

• In heraldry, black represents the pain and grief.

• In a web page can give the impression of elegance, and increases the sense of depth and perspective. However, it is not advisable to use it as a background as it decreases readability.

• It is known the effect of making people thinner when wearing black clothes. For the same reason it can help reduce the effect variegation of content areas, properly used as background.

• Typically use in museums, galleries or collections of photos online, because for a long highlight other colors. Contrasts nicely with bright colors.

• Combined with vivid and powerful as orange or red, produces an aggressive and vigorous effect.

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